Rome has unveiled its latest tactic to curb over-tourism: a €2 ($2.35) entrance fee for close-up access to the Trevi Fountain.

The measure will take effect on February 1 and be enforced daily from 9 a.m. to 9 p.m., Rome Mayor Roberto Gualtieri announced on Friday. The iconic fountain will remain visible from a distance free of charge, but visitors seeking a closer view will be required to purchase a ticket. The Italian capital previously implemented restrictions around the 18th-century Baroque monument to mitigate crowding, including a 400-person capacity limit at a time. 

According to Gualtieri,  an average of 30,000 people visited the Trevi Fountain each day in 2025, amounting to roughly 9 million tourists between January 1 and December 8. City officials estimate the new fee could generate about $7.6 million per year—funds that would significantly ease mounting maintenance costs for Rome’s fragile heritage sites across public spaces. 

Last year, the centuries-old fountain was drained in preparation for the Vatican’s Jubilee year, a process that exposed calcium build up and rust around its metal fittings, which required cleaning and conservation.