ITV is set to expand into real-money gaming after selecting Richmond Atlantic to run its ITV Wins Bingo & Spins proposition.

In turn, Richmond Atlantic has tapped GiG Software to support on the launch, with a soft push to come before the end of 2026.

Bosses said next year would see the full rollout, as well as a TV ad campaign.

ITV Win currently offers free-to-play games and prize draw competitions.

Free-to-play content is branded, with ITV Win using ITV programmes including popular quiz shows The Chase and Who Wants to be a Millionaire?

The platform’s prize draw competitions range from luxury holidays to sports cars and gift vouchers.

Richmond Atlantic has held a bingo licence from the Gambling Commission since 5 December this year, while it has held a casino licence since December 2024.

ITV, which is Britain’s largest free-to-air commercial broadcaster, is currently in talks to sell its television business to Sky in a £1.6bn deal.

ITV’s Media and Entertainment division, which includes the free-to-air TV channels and ITV X streaming service, is reportedly on the table.

ITV’s expansion into real-money gaming also comes against the backdrop of a significant hike in remote gaming duty from April 2026.

The Autumn Budget included a leap from 21% to 40% for remote gaming duty, which includes online slots.

Adam Joseph, Richmond Atlantic CEO, said: “The new ITV Win Bingo & Spins site is in the final stages of development, with a soft launch imminent. This will b...