Hard Rock Bet has launched ‘For You’, an in-app personalisation hub based on users’ favourite league, team and betting history.

The US-facing sportsbook’s new feature will focus on making individual users’ experiences unique and more “relevant, engaging and entertaining”.

As part of ‘For You’, players will be able to favourite teams, players and leagues which will enable them to see upcoming fixtures in one place.

Players will also be introduced to mood bets, tiered bets in the category of ‘chill’, ‘skill’ or ‘thrill’ which will have different odds and comfort levels.

The ‘For You’ hub will also have suggested bet builders based on a player’s favourites and a feature called ‘Parlay or Pass’, a swipe-based mechanic allowing players to add or remove legs for bet builders.

The hub will also make recommendations based on previous bets, as well as what other players are betting on who have similar interests.

Players will also be able to see their betting history and what team, player and leagues they bet on a consistent basis.

Mike Primeaux, Hard Rock Digital COO and executive managing director, commented: “‘For You’ represents an exciting milestone in Hard Rock Bet’s continued investment in personalisation and player-focused innovation, leveraging the power of data to tailor every player’s journey.

“From mood-based bets to personalised parlays and individualised trends, we’re creating a smarter, more connected experience that anticipates what our players want.”

Earlier this month, Hard ...