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Swiggy trails Zomato despite bigger discounts: Jefferies; Paytm’s 75% stock drop sets world record

Aggressive discounts aren’t a guarantee of success in online food delivery, it seems. According to a report published early today by Jeffereies, Swiggy trailed Zomato on market share in the first half of 2022 despite offering bigger discounts than its arch rival. The report comes just a day after Prosus said Swiggy, its food-delivery business in India, recorded strong growth in the first half of the calendar year.

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