— OPiNION —

More than 80 percent of consumers are worried about food recalls. It’s understandable – recent widespread, highly publicized food recalls involving deli meats, cucumbers, onions, frozen waffles, and more have created confusion and frustration. 

Compounding the problem, recall communication is known for being slow, unclear and incomplete. Consumers are increasingly voicing concern about the unaddressed issues that continue to impact public health. 

The bad news is that as supply chain complexities continue to grow, so do the challenges of recalls. The good news is that consumers are not powerless. In fact, their voices can drive meaningful changes in the way the food industry and regulatory agencies approach recalls.

Overcoming recall communication challenges
It’s widely agreed that the industry needs to address some major gaps that affect recall communications. The lack of a standardized recall p...