Matt Cole, CEO of Strive Inc, joins Scarlet Fu and Tim Stenovec on "Bloomberg Crypto" to discuss his company's transition into a digital-asset treasury company and the value of bitcoin. Digital-asset treasury companies have sprung up around the world in recent months as cryptocurrency prices rose, adopting the balance-sheet strategy pioneered by Michael Saylor’s Strategy Inc. Prior to its Bitcoin-hoarding announcement, Strive had become known for its asset-management business — it runs a number of exchange-traded funds, including the $1 billion Strive 500 ETF (ticker STRV), which is focused on the largest US stocks. (Source: Bloomberg)