Art Basel Branches into the Lifestyle Sector with New Retail Shop Concept

1 week ago 56
Dokky PRO Bookcase Shop

Art Basel will launch of a concept retail store, called the Art Basel Shop, during its Swiss fair next week.

The store, which marks the brand’s first push into the retail/lifestyle sector, will feature exclusive and special edition collectibles, clothing, design pieces, and published works curated by Sarah Andelman, founder of the Parisian concept store Colette. The store will be open to both visitors to the fair and the general public starting on June 11; the fair begins its VIP previews on June 10.

Andelman has built a reputation for her novel approach to retail and her recent collaborations with the French luxury perfume house Diptyque and another LVMH-owned brand, the French department store Le Bon Marche.

In a press release Art Basel’s chief growth officer Hayler Romer said that the brand’s audience “has a strong desire for products that bottle and preserve the unique experience of being at Art Basel long after the show closes” and noted that the Art Basel Store “is fully aligned” with the brand’s vision to engage its audience and “deliver more value to galleries, artists, and cultural partners.”

The store could be seen as the first step in broadening Art Basel’s appeal across the art and lux...


BankB.it shares this Content with License.

Read Entire Article

Art Basel Branches into the Lifestyle Sector with New Retail Shop Concept